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In WeChat, sellers are experimenting with new models of ecommerce

Photo credit: Ashim D’Silva / Unsplash In China, the country’s tech behemoths have carved up the industry according to their respective strengths: Tencent has claimed gaming and social networking, while Alibaba has made ecommerce its raison d’etre. But as Tencent’s superapp WeChat eyes growth in payments and offline services, the company is venturing into retail …

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