Louis Vuitton Educates Fans Via a New WeChat Mini Program
Followers can read the content on a separate tab of the Mini Program, named the World of Louis Vuitton. One article introduced products such as their waterproofed travel luggage line, Horizon Soft. Photo: Louis Vuitton Weibo. Luxury brands continue to explore WeChat’s many functions, from e-commerce to loyalty programs to chatbot possibilities, with the expressed goal …
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