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THE IMPACT OF WECHAT MINI PROGRAM IN SOCIAL ECOMMERCE

On the 10th of January, Alibaba published an annual report on Intellectual Property Rights. One of the highlights is since Alibaba was a preeminent fight against counterfeit goods, a gaining adhesion of counterfeit sellers are moving their market towards mini-programs and Pinduoduo, an e-commerce platform. They even build an overseas webpage through Facebook to introduce a traffic …

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WeChat Mini-Programs: Revolutionising the WeChat Ecosystem in 2018

WeChat Mini-Programs: Revolutionising the WeChat Ecosystem in 2018 WeChat is currently one of the most notable brands in China. With 902 million active users a day, doing pretty much everything within the app, WeChat has built a presence in China that is hard to ignore. Often called the Chinese Facebook, WeChat offers a range of different functionalities that …

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