#wechat #miniprogram #xiaochenxu #newmodelsofcommerce #mobilecommerce Archives - Speed App Asia

How Sephora Links Social Commerce and New Retail With WeChat

Sephora Lujiazui store in Shanghai. Photo: shutterstock.com With an uncertain political climate and the rise of domestic brands, foreign beauty companies have never had a more challenging time to conquer China’s beauty market. They’re facing a unique consumer whose appetite for new products and the latest technology is ever-increasing. To keep relevant, constant adaptation is …

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Where Are WeChat Mini-Programs Headed in 2019?

A new report published by Tencent and research agency Kueclub offered five insights into WeChat mini-program marketing in 2019. Photo: VCG It has been more than two years since Tencent Holdings introduced its “mini-program” feature, essentially a lightweight app that operates within the WeChat ecosystem. Despite a rocky start, WeChat mini-programs completely took off in …

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WeChat could get a lot more fun outside China with global mini games

An app within an app WeChat, China’s ubiquitous messaging and payments platform, is now opening up its mini games platform to developers worldwide — meaning that WeChat outside of China could soon get a lot more interesting. The mini games platform is a tab inside the WeChat app where users can enjoy basic games like Tetris, …

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