#socialcommerce

How Sephora Links Social Commerce and New Retail With WeChat

Sephora Lujiazui store in Shanghai. Photo: shutterstock.com With an uncertain political climate and the rise of domestic brands, foreign beauty companies have never had a more challenging time to conquer China’s beauty market. They’re facing a unique consumer whose appetite for new products and the latest technology is ever-increasing. To keep relevant, constant adaptation is …

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THE IMPACT OF WECHAT MINI PROGRAM IN SOCIAL ECOMMERCE

On the 10th of January, Alibaba published an annual report on Intellectual Property Rights. One of the highlights is since Alibaba was a preeminent fight against counterfeit goods, a gaining adhesion of counterfeit sellers are moving their market towards mini-programs and Pinduoduo, an e-commerce platform. They even build an overseas webpage through Facebook to introduce a traffic …

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