#mobilemarketing

THE IMPACT OF WECHAT MINI PROGRAM IN SOCIAL ECOMMERCE

On the 10th of January, Alibaba published an annual report on Intellectual Property Rights. One of the highlights is since Alibaba was a preeminent fight against counterfeit goods, a gaining adhesion of counterfeit sellers are moving their market towards mini-programs and Pinduoduo, an e-commerce platform. They even build an overseas webpage through Facebook to introduce a traffic …

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The 5 Best Luxury Selling Tactics for WeChat’s Mini-programs

Since their launch in January 2017, WeChat’s mini-programs have enjoyed explosive growth. Luxury brands are able to create their own smaller “apps within the app”, enabling prospective consumers to peruse and purchase without leaving the main WeChat application. According to a report released by Kukeduo, a third-party mini-program developer, there were approximately 600,000 mini-programs available online …

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WeChat Mini-Programs: Revolutionising the WeChat Ecosystem in 2018

WeChat Mini-Programs: Revolutionising the WeChat Ecosystem in 2018 WeChat is currently one of the most notable brands in China. With 902 million active users a day, doing pretty much everything within the app, WeChat has built a presence in China that is hard to ignore. Often called the Chinese Facebook, WeChat offers a range of different functionalities that …

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