mobilecommerce

The 5 Best Luxury Selling Tactics for WeChat’s Mini-programs

Since their launch in January 2017, WeChat’s mini-programs have enjoyed explosive growth. Luxury brands are able to create their own smaller “apps within the app”, enabling prospective consumers to peruse and purchase without leaving the main WeChat application. According to a report released by Kukeduo, a third-party mini-program developer, there were approximately 600,000 mini-programs available online …

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In WeChat, sellers are experimenting with new models of ecommerce

Photo credit: Ashim D’Silva / Unsplash In China, the country’s tech behemoths have carved up the industry according to their respective strengths: Tencent has claimed gaming and social networking, while Alibaba has made ecommerce its raison d’etre. But as Tencent’s superapp WeChat eyes growth in payments and offline services, the company is venturing into retail …

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