How is how WeChat is building up an entire ecosystem to empower luxury brands to conquer the era of social commerce in China. Photo: Shutterstock As China’s leading social media platform with over 1.1 billion monthly active users, WeChat is now a daily business necessity for luxury brands. To serve greater marketing and advertising needs, …
China’s most popular app, WeChat, with over 1 billion users, has international brands scrambling to optimize the way in which they reach and engage with their audience through this all-encompassing platform. If you haven’t yet familiarized yourself with WeChat and how it can be used by brands to connect with Chinese consumers, read our ‘WeChat …
On the 10th of January, Alibaba published an annual report on Intellectual Property Rights. One of the highlights is since Alibaba was a preeminent fight against counterfeit goods, a gaining adhesion of counterfeit sellers are moving their market towards mini-programs and Pinduoduo, an e-commerce platform. They even build an overseas webpage through Facebook to introduce a traffic …
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WeChat Mini-Programs: Revolutionising the WeChat Ecosystem in 2018 WeChat is currently one of the most notable brands in China. With 902 million active users a day, doing pretty much everything within the app, WeChat has built a presence in China that is hard to ignore. Often called the Chinese Facebook, WeChat offers a range of different functionalities that …
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