#eCommerce

Try Now Buy Now: Armani Beauty Debuts Very First WeChat AR Mini Program

For luxury brands that pride themselves in crafting physical experience, this technology can’t substitute the in-store try-on, but it is one short step closer to recreating that reality. Photo: Shutterstock.com Virtual try-on makeup is not a new concept. The technology has long been used by retailers like Sephora, but to do so a store visit was …

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